Snapfish, a division of Hewlett-Packard, is the #1 online photo service in the world. We enable over 75 million Snapfish members in more than 20 countries to share and store their most cherished photos and create photo gifts on an easy-to-use website. Our customers entrust over 7 billion of their photos to us, and we add more than a million new members worldwide each month.


Our innovation has made us a leader in the industry – that’s why our office is a casual, yet intense and exciting place to work. Snapfish is a division of HP, which means we’ve got the best of both worlds: the energy and vision of a start-up, with the stability and benefits of an established global company.



Put your unique talents to work at Snapfish. We have an opening for a Senior Marketing Manager whom will be responsible for managing all email programs. He/she will be responsible for driving revenue through these programs by developing concepts, test structures, segmentation as well as deploying, tracking and measuring response for Snapfish core customer base and co-brands.



We are looking for a smart, driven, highly analytical, self starter who has strong direct response experience.



Key areas of responsibilities:



* Own and drive revenue and profitability from all email marketing programs
* Own and manage promotional schedule and testing calendar including planning and coordinating with merchandising teams and product teams to drive new features and functionality
* Design email campaigns based on customer behavior data and continuously test timing, segments, messaging, creative, offer etc. to optimize email performance
* Develop segmentation plans for various email programs and ensure list accuracy
* Manage different email programs for core Snapfish customer segments as well as co-brands and partners depending on behavior profiles of the different customer base
* Work closely with writers and with creative teams to design and develop email creative
* Define KPIs for the email performance and continuously measure and track performance including deliverability, revenue, orders, AOV and other email metrics etc.
* Manage email vendor relationship including contracts, data migration and overall service levels for the account. Must be very familiar with email tools and functionality.
* Provide guidance and mentorship for other junior level marketing managers

TO APPLY
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