The eMail Personalization Manager is a skilled, ROI-driven e-marketing professional, with experience implementing the tools and technologies related to personalization, segmentation, email marketing and database marketing. Astute in applying technology to marketing practices, the eMail Personalization Manager supports the implementation of e-marketing strategies, ensuring an increasingly personalized experience for users, leveraging metrics and database segmentation to continuously improve relevance of portal, email, mobile, voice and direct mail initiatives.

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