Lead SEO/SEM team and manage client relationships; Develop effective plans to optimize Conversion Rates, Click Thru Rates (CTR) and return on investment (ROI) across all campaigns; Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns; Direct Pay-Per-Click campaign strategies across multiple search engines including Google, Yahoo!, MSN, etc; Implement tests and execute upon findings in the areas of effective copy-writing, user behavior, promotional effectiveness and landing page design; Keyword portfolio development and refinement; Manage Search Engine Optimization projects from kickoff, requirements assessment, development, testing and execution; Identify effective strategies for SEO that leads to site conversion and ROI; Mentor staff in the fields of SEO/SEM and guide career development.

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